We'll get right to the point. You need a mobile website. Period.
Fact: Mobile Internet will soon overtake fixed Internet (Morgan Stanley)
Fact: 87 percent of Americans have mobile phones (Experian)
Fact: 43% of consumers use their browser to access the Internet on their phone (Human Factors International)
Fact: 68% of consumers said that if they knew a business had a "made-for-mobile" version, they would prefer to visit that instead of seeing the standard "desktop" website on a mobile phone (Human Factors International)
Fact: Google reported a 400% increase in the number of mobile searches in the last year. In fact, they say currently about 20% of its searches are mobile searches.
Fact: Your competition will soon have a mobile website.
It would be nice if our businesses didn't have to adapt to new technology. If we could just float along and make our customers and clients adapt to our out-of-date business model. It would be nice......
But that "nice" just won't cut it anymore. Just like you needed a website to compete, you now need a mobile website to compete. Period.
But there is one more important fact: a mobile website is surprisingly affordable.